A relational view of horizontal collaboration among micro and small enterprises: a study of the brewery sector in Wales

Purpose This study aims to explore how horizontal collaboration can help small and micro enterprises within the drink sector through relational theory lens. Design/methodology/approach The use of qualitative research methods, including focus groups interviews, facilitated understanding in companies Welsh brewery industry. Data collection involved conducting three 13 interviews UK. phenomena were explained using elements theory: rents, capitals governance. Findings Micro collaborative initiatives building new capabilities generate rents. In addition, governance mechanisms identified support among these enterprises. Research limitations/implications is on only one part drinks industry, i.e. industry; therefore, this could be extended other industries or across manufacturing industries. Practical implications collaborate achieve rent, but requires strong capitals, such as trust. These partners need change informal that already exist towards more contractual formal mechanisms. Originality/value Prior has largely focused vertical collaboration, with limited studies lens explicate no previous context companies. Relational are studied provide insights into an effective context.